eCommerce is not only about selling online. It's about selling things and experiences to customers at the most strategic point possible. eCommerce business models management focuses on developing strategies that take full advantage of your industry's opportunities, risks, and constraints. We have analyzed the business to business, consumer to business, business to consumer, consumer to consumer, consumer to government, and consumer to consumer business models and explained how to run...

Launching a new business is never all-over-with without choosing how your business will make money. Even running a no-profit startup/business, making money is an unavoidable concern. This is where a business model comes in handy. This post dives deep to help you understand what a business model is, how to choose your business model, and the six common types of business models you can choose for your business idea. Let's get...

Nike Marketing Strategy and Campaigns Unraveling the Swoosh: An In-Depth Analysis of Nike's Marketing Strategy and Campaigns Founded in 1964 by Phil Knight and Bill Bowerman, Nike has become a symbol of athletic excellence and a powerhouse in the sports apparel industry. From its humble beginnings as a distributor of Japanese running shoes to its current position as a global leader, Nike's success can be attributed in large part to its...

GUCCI: Marketing Strategy and Campaigns Gucci posted record revenue of €9,731 million in 2021, up 31.2% year-on-year at comparable exchange rates. The House’s sales rose above their 2019 level in absolute terms. Growth versus 2019 was 3.4% on a comparable basis, with a marked acceleration in the fourth quarter (growth of 17.8%). However, in view of the current reorganization of Gucci’s distribution network, which has massively reduced its wholesale activity, retail...

How Does Gucci Do It: Unpacking the Brand's Strategies for Success Gucci is one of the world’s leading fashion brands, but how do they remain at the top? In this blog, we will unpack their strategies for success and analyze what makes them a global leader in the fashion industry. From their modern branding techniques to their innovative designs, we will explore the key elements that have enabled Gucci to...

This is a guide to the top features for eCommerce websites: So if you want to: Reduce your bounce rates Improve your conversion rates Increase your revenue Generate more repeat customers Then you’ll love this new guide. Let’s get started.   The eCommerce Website Features for Your Home Page Your Home Page is the equivalent of a brick-and-mortar shop window for online stores. It has to make an excellent first impression. A Top-Level Domain Register a domain...

The global clothing and footwear industry is worth more than $1.9 trillion — but it’s expected to exceed $3 trillion by 2030. But its sheer size and growth make this industry fiercely competitive: clothing brands must work incredibly hard to understand their customers, create products that appeal to their target buyers, and find ways to stay relevant. One of the most essential steps in satisfying your audience and building a solid...

While running an eCommerce business is a potentially profitable venture, you'd be amazed at how many brands fail. Many eCommerce businesses fall flat because they don’t understand the specific needs of their customers—they also suffer because their gross profit margins are too tight. To win on today’s super competitive digital battlefield and stand out in your niche, it’s vital that your products: A: Offer personal value to specific segments of your audience. B:...