The global clothing and footwear industry is worth more than $1.9 trillion — but it’s expected to exceed $3 trillion by 2030. But its sheer size and growth make this industry fiercely competitive: clothing brands must work incredibly hard to understand their customers, create products that appeal to their target buyers, and find ways to stay relevant. One of the most essential steps in satisfying your audience and building a solid...

In today's fashion market, with over 2 trillion dollars in annual global sales and thousands of brands to choose from around the world, it's essential for clothing brands to stand out and provide value to their customers. You either select unique features for your clothing products... or you will lose your customers to your competitors! From the materials used to the design and functionality, the features of a clothing product can...

Launching a new clothing business or product is risky, whether a startup or an established brand. To succeed, you must understand your target market and the potential it offers.  And that demands extensive research to ensure you base the big decisions between conceptualization and launch on facts. Market sizing is one of the most vital steps in this process. Without it, you could face costly mistakes and, ultimately, failure.  This post...

The online shopping industry is fiercely competitive: customers have more purchase options than ever before when searching for anything online. Every eCommerce business MUST put time, money, and effort into positioning itself as the ultimate solution for its customers. But you need to know your audience before you can give it what it needs. And that’s why online consumer segmentation is essential. What is customer segmentation in eCommerce? What benefits does...

From the creation of Ethereum's Defi protocol to the inception of Pancake Swap and Colony Lab protocols, Decentralized finance is in many ways the definitive, most crucial application that blockchain is currently used for. The Defi ecosystem serves as a platform for traders to find the best prices. Direct links between people are established to receive payment immediately in exchange for goods or services (Proof of Exchange). Merchants can offer...

There is an excellent correlation between the appearance of the retail space and customer relations. Consumer experience goes a long way to maintaining brand loyalty. Houseplants have much to add to the retail space apart from their beauty. With the increasing call for better customer relations, retailers are now beginning to realize the importance of using indoor plants in retail stores. The use of houseplants gives consumers a feeling...

Nothing is more frustrating than construction gone bad. And suppose you've ever worked on a construction site. In that case, you can easily imagine how much money gets wasted every year — from inefficiency, site safety threats that may never get reported, and materials not purchased at the right time. This can happen to even the best project managers, but with the right tools and techniques, construction contractors can stay...

Launching a new business is never all-over-with without choosing how your business will make money. Even running a no-profit startup/business, making money is an unavoidable concern. This is where a business model comes in handy. This post dives deep to help you understand what a business model is, how to choose your business model, and the six common types of business models you can choose for your business idea. Let's get...