Adding new products to your online store without market research is always a risk. You have to be sure that your target audience has a reason to look for, purchase, and recommend any fresh additions to your catalog. A comprehensive testing process is vital to gather the most beneficial insights and build a valuable product. And that’s where the product validation process comes in. Two of the most effective methods...

Modular House Builder Boosts Profit with Gaming Console Business Model The modular house building industry has been around for many years, but it is only recently that it has seen significant growth and innovation. Like many other industries, the modular house building industry can learn from successful business models in other industries to help it grow and succeed. One such business model that the modular house building industry can learn from...

As of November 2021, there were 26,346 fintech startups globally, according to Statista. And that means fintech mobile apps with the best financial solutions and features get the most sales. Consumers are interested in secure, fast, easy, and innovative fintech app features. Even if it's just a few seconds of your app, the first impression drives the sale. To make your fintech app the go-to financial solution, here are ten vital fintech features of fintech...

The global clothing and footwear industry is worth more than $1.9 trillion — but it’s expected to exceed $3 trillion by 2030. But its sheer size and growth make this industry fiercely competitive: clothing brands must work incredibly hard to understand their customers, create products that appeal to their target buyers, and find ways to stay relevant. One of the most essential steps in satisfying your audience and building a solid...

Increasing awareness of the fashion industry’s overall effect on the planet combined with the demand for accessible, convenient, sustainable clothing creates fertile ground for entrepreneurs to grow their businesses. But launching any new venture is fraught with challenges and risks. Success demands research, planning, and dedication to your values and mission. So, how do you establish your sustainable fashion brand and cultivate it into a profitable enterprise? In this post, we’ll...

While running an eCommerce business is a potentially profitable venture, you'd be amazed at how many brands fail. Many eCommerce businesses fall flat because they don’t understand the specific needs of their customers—they also suffer because their gross profit margins are too tight. To win on today’s super competitive digital battlefield and stand out in your niche, it’s vital that your products: A: Offer personal value to specific segments of your audience. B:...

Are you active in the fashion industry as an apparel company? That’s great!  However, as you already know, the clothing industry is highly competitive, with an estimated worth of 1.9 trillion US dollars.  The most prominent apparel market, by far, is the United States and some of the highest-earning clothing brands include famous houses, such as: Old Navy Victoria’s Secret Gap American Eagle Outfitters Coach  So, how can you successfully compete with...

Greenwashing in Fashion Marketing Greenwashing in luxury fashion refers to the practice of making misleading or unsubstantiated claims about the environmental benefits or sustainability of a luxury brand's products, practices, or policies. The term "greenwashing" is derived from "whitewashing," which means to conceal or gloss over negative information by presenting a more positive image. In the context of luxury fashion, greenwashing involves brands promoting themselves as eco-friendly or sustainable without making significant...