Nike Marketing Strategy and Campaigns Unraveling the Swoosh: An In-Depth Analysis of Nike's Marketing Strategy and Campaigns Founded in 1964 by Phil Knight and Bill Bowerman, Nike has become a symbol of athletic excellence and a powerhouse in the sports apparel industry. From its humble beginnings as a distributor of Japanese running shoes to its current position as a global leader, Nike's success can be attributed in large part to its...

The global clothing and footwear industry is worth more than $1.9 trillion — but it’s expected to exceed $3 trillion by 2030. But its sheer size and growth make this industry fiercely competitive: clothing brands must work incredibly hard to understand their customers, create products that appeal to their target buyers, and find ways to stay relevant. One of the most essential steps in satisfying your audience and building a solid...

From the inception of Satoshi Nakamoto's Bitcoin protocol to the birth of the Amazon coin and the creation of Defi systems, the world has seen a massive surge in blockchain technology adoption. The global landscape is now dominated by private and public blockchains, dominating all verticals of traditional industries, including Banking & Finance, Supply Chain Management, Social Media Industries, etc. This guide will dive in deep to give you a...

Fashion Industry Outlook 2023 Executive Summary The fashion industry experienced impressive growth in 2021 and early 2022 due to pent-up consumer demand after pandemic restrictions were lifted. However, the industry now faces challenges due to deteriorating macroeconomic and geopolitical conditions, such as the war in Ukraine, the energy crisis, and inflation. In 2023, the fashion industry is expected to see global sales growth of 5-10% for luxury and -2% to 4%...

Launching a new clothing business or product is risky, whether a startup or an established brand. To succeed, you must understand your target market and the potential it offers.  And that demands extensive research to ensure you base the big decisions between conceptualization and launch on facts. Market sizing is one of the most vital steps in this process. Without it, you could face costly mistakes and, ultimately, failure.  This post...

As of November 2021, there were 26,346 fintech startups globally, according to Statista. And that means fintech mobile apps with the best financial solutions and features get the most sales. Consumers are interested in secure, fast, easy, and innovative fintech app features. Even if it's just a few seconds of your app, the first impression drives the sale. To make your fintech app the go-to financial solution, here are ten vital fintech features of fintech...

The customer experience (CX) has become the umbrella term for nearly all tech companies. Companies have to improve their relationship with their customers to win their loyalty. So what does customer experience have to do with financial services? Everything. The tech world is moving quickly, and customers expect businesses to adopt the latest tech trends and provide them with the solutions they need. So many trends have emerged in the...

Fashion Trend Forecasting: How Brands Predict New Styles - 2023 How can new fashion trends be forecasted? What are some examples of new trends? Learn how a fashion business can predict fashion trends for the future and make a profit with them. In this article, we will explore trend forecasting strategies and understand what fashion forecasting involves to predict the best trends to incorporate into a fashion label. What are fashion trends? A...