When growing your fashion eCommerce brand or launching a new product line, take a moment and consider your goal. Do you want to make money? Are you aiming to disrupt the market and bring customers a new line of products unlike any they’ve seen before?  Or is your goal to address your target customers’ pain points?  All three objectives may be driving your entrepreneurship. But the latter is the most important—and it's...

These are exciting times for providers of financial services. The past decade has seen immense economic activity, and the world is reaping its benefits. Banks are looking at anything that can help them reduce costs and increase revenue within their existing business paradigm. It is an exciting time because firms are testing different revenue streams to develop improved revenue models through low-cost services that solve the pain points of existing...

Launching a new clothing business or product is risky, whether a startup or an established brand. To succeed, you must understand your target market and the potential it offers.  And that demands extensive research to ensure you base the big decisions between conceptualization and launch on facts. Market sizing is one of the most vital steps in this process. Without it, you could face costly mistakes and, ultimately, failure.  This post...

Launching a startup is a challenge for even the most seasoned entrepreneur — but making it a success may seem impossible. Around 90% of new startups fail, with 82% of failures due to cash flow problems.  Preparation is paramount to understand your chosen market and your target audience before you try to make an impact, even in a small niche. Consumers have more purchase options than ever, and your startup...

The customer experience (CX) has become the umbrella term for nearly all tech companies. Companies have to improve their relationship with their customers to win their loyalty. So what does customer experience have to do with financial services? Everything. The tech world is moving quickly, and customers expect businesses to adopt the latest tech trends and provide them with the solutions they need. So many trends have emerged in the...

What Is Price Segmentation? Price segmentation is one of the pricing strategies a company can deploy to maximize its revenue. This strategy involves charging groups of customers different prices for a similar product or service, often based purely on a customer’s willingness to pay a higher price for the same product or service. It’s a popular strategy with fashion eCommerce companies. They may charge more for a pair of long leather...

As of November 2021, there were 26,346 fintech startups globally, according to Statista. And that means fintech mobile apps with the best financial solutions and features get the most sales. Consumers are interested in secure, fast, easy, and innovative fintech app features. Even if it's just a few seconds of your app, the first impression drives the sale. To make your fintech app the go-to financial solution, here are ten vital fintech features of fintech...

Launching a new business is never all-over-with without choosing how your business will make money. Even running a no-profit startup/business, making money is an unavoidable concern. This is where a business model comes in handy. This post dives deep to help you understand what a business model is, how to choose your business model, and the six common types of business models you can choose for your business idea. Let's get...