Building a product strategy is one of the most important things you can do as a product manager because it directly influences your go-to-market strategy. And often, it's one of the most significant pain points. Usually, it takes days and weeks to create a product strategy that succeeds. Can you imagine that it would take less than 10 minutes to create one? Right now, I think that's crazy talk. But...
How to Build a Brand Like Louis Vuitton Building a brand like Louis Vuitton requires a combination of several elements, including a strong vision, high-quality products, effective marketing, and a dedicated customer base. Here are some steps that can help you create a successful brand like Louis Vuitton: 👋 Identify Your Unique Value Proposition To build a brand like Louis Vuitton, you need to start by identifying your unique value proposition. What...
These are exciting times for providers of financial services. The past decade has seen immense economic activity, and the world is reaping its benefits. Banks are looking at anything that can help them reduce costs and increase revenue within their existing business paradigm. It is an exciting time because firms are testing different revenue streams to develop improved revenue models through low-cost services that solve the pain points of existing...
Are you planning to launch your own eCommerce cosmetics business?  Have a new beauty product you want to introduce to your existing line of products available at your online store? You have ample opportunity to succeed with either project since the global cosmetics industry is booming. It generated more than $380 billion in 2019 and will be worth almost $465 billion by 2027. Significant drivers for this growth include an increased desire...
Launching a new clothing business or product is risky, whether a startup or an established brand. To succeed, you must understand your target market and the potential it offers.  And that demands extensive research to ensure you base the big decisions between conceptualization and launch on facts. Market sizing is one of the most vital steps in this process. Without it, you could face costly mistakes and, ultimately, failure.  This post...
If you've ever downloaded the Tinder app, you've probably thought about how great it would be if this were a business model for your product. Whatever the case, online dating is a massive business, and Tinder is one of the most popular applications among Facebook, Bumble, and other apps. One of their most significant advances was the use of gamification ideas (play). Tinder is a small app, but it's made $1.4...
Compelling Product Objectives: Achieving Ambitious and Measurable Vision In today's competitive business landscape, companies must continually adapt and innovate to maintain their edge. One crucial aspect of driving business success lies in the ability to set compelling product objectives that are both ambitious and measurable. These objectives serve as the foundation for a product's vision, guiding its development and ensuring that it delivers unique customer experiences, value propositions, and a...
Prada's Marketing Strategy and Campaigns What is Prada's Marketing Strategy? To make the Prada group more effective in its activities Prada incorporated several marketing techniques. Prada offers luxury goods for men and women. It must be pointed out though that luxury seekers are usually from upper socioeconomic groups. In fact, today a luxury brand targets more than just people aged 25 or older. The older generation, aka generation Z (16-24) also wanted to...

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