Although we are yet to reach the level that Mark Zuckerberg envisions, the metaverse vision is here with us. And while the metaverse economy is still in its early years, several eCommerce business opportunities in Metaverse have already been developed. Major retailers and fashion brands have found new ways to design virtual platforms. As predicted by some experts, this new technology is expected to be worth $400 Billion by 2025 in new...

Prada's Marketing Strategy and Campaigns What is Prada's Marketing Strategy? To make the Prada group more effective in its activities Prada incorporated several marketing techniques. Prada offers luxury goods for men and women. It must be pointed out though that luxury seekers are usually from upper socioeconomic groups. In fact, today a luxury brand targets more than just people aged 25 or older. The older generation, aka generation Z (16-24) also wanted to...

Hermes Marketing Strategy and Campaigns Intensive Case Study on Marketing Strategy of Hermes - 2023 Update Hermes is among the brands which have achieved great success. Since its founding in the 1890s, the company has established an international luxury clothing company in France. The company's products and services are recognized internationally as the leading luxury brand with a reputation for quality and luxury. Image: Hermes Sales CAGR Case studies of Hermes describe their business...

The online shopping industry is fiercely competitive: customers have more purchase options than ever before when searching for anything online. Every eCommerce business MUST put time, money, and effort into positioning itself as the ultimate solution for its customers. But you need to know your audience before you can give it what it needs. And that’s why online consumer segmentation is essential. What is customer segmentation in eCommerce? What benefits does...

I. Introduction A brief overview of the construction industry and its importance The construction industry is a vital sector of the global economy, responsible for the design, construction, and maintenance of the built environment. This includes everything from homes and offices to bridges, roads, and infrastructure. The industry plays a crucial role in the development and growth of society, providing the infrastructure and buildings that support our daily lives. The construction industry...

Whether you’re a cosmetics brand or a supplier of novelty scarves, your long term commercial success pins on the approach you adopt when it comes to your product purchase plan. Many modern businesses base their product planning efforts on buying inventory that’s vaguely relevant to their niche or marketplace and fits neatly into their online store’s shopping categories. While this approach will result in some sales, without digging deeper into your...

One of the most challenging projects any organization can take on is building construction. Total cost is associated with each aspect of the process, from the design phase to construction, completion, and occupation. In an attempt to reduce construction cost in all of those areas, we examine different ways to reduce construction costs. Consider Material Alternatives One way to reduce construction cost on your next project is by considering material alternatives....

Building a product strategy is one of the most important things you can do as a product manager because it directly influences your go-to-market strategy. And often, it's one of the most significant pain points. Usually, it takes days and weeks to create a product strategy that succeeds. Can you imagine that it would take less than 10 minutes to create one? Right now, I think that's crazy talk. But...