Fashion Industry Outlook 2023
Executive Summary
The fashion industry experienced impressive growth in 2021 and early 2022 due to pent-up consumer demand after pandemic restrictions were...
Greenwashing in Fashion Marketing
Greenwashing in luxury fashion refers to the practice of making misleading or unsubstantiated claims about the environmental benefits or sustainability of...
Hermes Marketing Strategy and Campaigns
Intensive Case Study on Marketing Strategy of Hermes - 2023 Update
Hermes is among the brands which have achieved great success....
GUCCI: Marketing Strategy and Campaigns
Gucci posted record revenue of €9,731 million in 2021, up 31.2% year-on-year at comparable exchange rates. The House’s sales rose...
Prada's Marketing Strategy and Campaigns
What is Prada's Marketing Strategy?
To make the Prada group more effective in its activities Prada incorporated several marketing techniques. Prada...
Nike Marketing Strategy and Campaigns
Unraveling the Swoosh: An In-Depth Analysis of Nike's Marketing Strategy and Campaigns
Founded in 1964 by Phil Knight and Bill Bowerman,...
