What Is Price Segmentation?
Price segmentation is one of the pricing strategies a company can deploy to maximize its revenue. This strategy involves charging groups...
Cart abandonment is a constant issue for global eCommerce businesses, costing $18 billion annually. Companies invest in attracting prospects, generating leads, and guiding customers...
The online shopping industry is fiercely competitive: customers have more purchase options than ever before when searching for anything online. Every eCommerce business MUST...
As a business, you are already familiar with the concept of customer segmentation. Customer segmentation means splitting your target market into definable, accessible, and...
